When Management of a Company Comes to Realize the Benefit

question 81

Multiple Choice

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its
Activities on a regional basis, the company is ready to move into the _____________
Stage of marketing.

• A) multinational
• B) customization
• C) global
• D) international
• E) polycentric

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Definitions:

Value-based Marketing

A marketing strategy focused on providing products or services that offer superior value to customers, aligning with their values and needs for lasting relationships.

Market-oriented

A business approach focusing on understanding and meeting the desires and needs of its customers through its product mix.

Sales-oriented

Pertains to a business approach focused primarily on sales volume as the chief measure of success, often at the expense of customer satisfaction or product quality.

Lifetime Profitability

Refers to the total net profit a company expects to earn over the entirety of its business relationship with a customer.