Marketing Executives Should Have a Thorough Understanding of Not Only

question 98

Multiple Choice

Marketing executives should have a thorough understanding of not only the availability of various resources but also emerging consumer and societal needs on a ____________________.

• A)cluster basis
• B)local basis
• C)global basis
• D)regional basis
• E)none of the above

---

Definitions:

Gain Sharing

A performance-related pay strategy that offers employees financial rewards based on improvements in productivity, efficiency, or profitability within their work group or organization.

Higher Performers

Employees who consistently exceed job expectations and perform at levels beyond their peers.

Nonmonetary Award

A reward given to employees that does not involve financial compensation, often used to acknowledge accomplishments or motivate performance.

Stock Bonuses

A form of incentive compensation where employees are awarded shares of the company's stock, aligning employee interests with shareholder interests.