Examlex
Two approaches to knowledge management are the use of dialogue and communities of practice.
Authority
The power or right to give orders, make decisions, and enforce obedience, often associated with a position of leadership or governance.
Persuasion Knowledge Model
A framework that explains how and why consumers develop knowledge and attitudes about persuasion, influencing their responses to marketing efforts.
Cognitive Dissonance
A state of mental discomfort arising from holding conflicting beliefs, attitudes, or values or from behaving in ways that are contrary to one's beliefs.
Customer Co-creation
A business strategy that involves bringing customers into the creation process of products or services to better meet their needs and desires.
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