According to Michael Porter, Access-Based Positioning Occurs When a Company

question 38

Multiple Choice

According to Michael Porter, access-based positioning occurs when a company ________.

• A) satisfies a broad set of needs of all the customers in a wide segment
• B) limits its product offering in order to minimize its prices
• C) uniquely or preferentially reaches a specific market
• D) focuses on the cost leadership generic strategy alone

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Definitions:

Avoidant Personality

A personality disorder characterized by feelings of extreme social inhibition, inadequacy, and sensitivity to negative criticism and rejection.

Schizoid Personality

A personality disorder characterized by a long-term pattern of detachment from social relationships and a restricted range of emotional expression.

Fear of Rejection

A deep-seated anxiety about being spurned or turned away by others, impacting interpersonal relationships and self-esteem.

Interpersonal Intimacy

The closeness between people in personal relationships, characterized by mutual understanding, caring, and emotional bonds.