According to Michael Porter, Which of the Following Is a Broad

question 41

Multiple Choice

According to Michael Porter, which of the following is a broad market strategy that can enable companies to offer lower prices to customers in the late, more competitive stages of the product life cycle?

• A) focused differentiation
• B) product differentiation
• C) cost leadership
• D) cost focus

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Definitions:

Internet Shopping

The act of buying goods or services over the internet, often through virtual shops or marketplaces.

iVillage.com

iVillage.com was an online community and content site targeted primarily at women, offering various topics such as health, beauty, parenting, and more, before being discontinued.

Social Media Sites

Online platforms that enable users to create, share content, or participate in social networking with others.

Marketplace Value

The perceived worth or financial value of a product, service, or brand in the competitive market.