According to Michael Porter, Access-Based Positioning Occurs When a Company

question 38

Multiple Choice

According to Michael Porter, access-based positioning occurs when a company ________.

• A) satisfies a broad set of needs of all the customers in a wide segment
• B) limits its product offering in order to minimize its prices
• C) uniquely or preferentially reaches a specific market
• D) focuses on the cost leadership generic strategy alone

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Definitions:

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences through experience, study, or teaching.

Big Five Model

A personality framework that outlines five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Extraversion

A personality trait characterized by outgoingness, high energy, and a preference for social interaction.

Agreeableness

A personality trait that reflects the extent of a person's warmth and kindness towards others.