Examlex
The extent of a company's in-country presence in a target market has no impact on perceived customer value.
Vertical Axis
The y-axis on a graph or chart which is usually used to measure and represent the dependent variable.
Utility Function
A mathematical representation that associates levels of satisfaction or utility with consumption of goods and services.
Indifference Curves
Graphs representing different bundles of goods between which a consumer is indifferent, showing combinations that provide the same level of utility to the consumer.
Horizontal Axis
In a graph or chart, the x-axis running horizontally, typically used to represent the independent variable or the base of comparison.
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