Examlex
________ is the process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs.
Low-ball Technique
A persuasion and sales strategy where an initial, lower price is offered to gain agreement from a buyer, only to increase the price by introducing additional costs or factors.
Social Loafing
A phenomenon observed in group settings wherein individuals put in less effort on a task when working collectively compared to when working individually.
Social Loafing
The phenomenon where individuals exert less effort when working in a group than when working alone.
Philip Zimbardo
An American psychologist known for his research on social influence and the dynamics of time perspective, notably leading the Stanford prison experiment.
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