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Steve is an American Porsche customer who is ambitious, power-driven, and expects to be noticed by others. He expects to be recognized as an owner of a Porsche. Which of the following psychographic categories does Steve belong to?
Marginal Cost
The increased cost associated with making one extra unit of a good or service.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.
Monopolist
A single seller in a market who has significant control over the price and supply of a unique product or service.
Barriers to Entry
Obstacles involving economic, process-related, or legal factors that deter the entry of new firms into a specific industry or business field.
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