Which of the Following Is True of Concentrated Global Marketing

question 30

Multiple Choice

Which of the following is true of concentrated global marketing?

• A) It involves devising a marketing mix to reach multiple segments of the global market.
• B) Companies that use it try to attain worldwide depth rather than national breadth.
• C) Companies that use it attain lower production costs and greater sales volume.
• D) It calls for extensive distribution in the maximum number of retail outlets.

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