________ Is the Act of Evaluating and Comparing Identified Segments

question 8

Multiple Choice

________ is the act of evaluating and comparing identified segments and then selecting one or more of them as the prospect(s) with highest potential.

• A) Targeting
• B) Positioning
• C) Benchmarking
• D) Market segmentation

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Definitions:

Supply Chain Surplus

The difference between the value generated for the end customer and the total cost across the supply chain, indicating the chain’s efficiency.

Sourcing Processes

The activities involved in finding, evaluating, and engaging suppliers of goods and services.

Effective Sourcing

The process of identifying and procuring goods and services from external sources that meet the company's standards in quality, price, and delivery time.

Evaluation Period

A specific timeframe during which a process, performance, or project is reviewed and assessed for effectiveness or achievement of objectives.