Which of the Following Is True of Concentrated Global Marketing

question 30

Multiple Choice

Which of the following is true of concentrated global marketing?

• A) It involves devising a marketing mix to reach multiple segments of the global market.
• B) Companies that use it try to attain worldwide depth rather than national breadth.
• C) Companies that use it attain lower production costs and greater sales volume.
• D) It calls for extensive distribution in the maximum number of retail outlets.

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Definitions:

Human Capital Inimitability

The degree to which the skills and talents of employees can be emulated by other organizations.

Tacit Knowledge

Knowledge that is difficult to transfer to another person by writing it down or verbalizing it, often gained through personal experience.

Complex Finance

The area of finance dealing with instruments, strategies, and operations that are characterized by intricate legal, tax, or regulatory structures, often requiring advanced knowledge to understand and manage.

Behavioral Sciences

The study of human and animal behavior through observation and scientific research, aiming to understand, predict, and manage behavior.