In a Global Company, Overall Responsibility and Control of Marketing

question 21

True/False

In a global company, overall responsibility and control of marketing research resides in operating subsidiaries.

---

Definitions:

Parent Entity

A company that owns more than half of another company, making the latter a subsidiary.

Debt Financing

The raising of funds through borrowing, typically by issuing bonds or taking out loans, to finance an organization's operations or projects.

Capital

The money and property that a business needs to operate.