________ Tend to Include People Who Are the Most Influential

question 4

Multiple Choice

________ tend to include people who are the most influential in their communities, have high social status, and are in favorable financial positions?

• A) Innovators
• B) Early adopters
• C) Late majority
• D) Laggards

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Definitions:

Brands

Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.

Opinion Leader

An individual who influences others' attitudes or behaviors because they are considered knowledgeable or authoritative in a specific area.

Social Influence

The effect that the words, actions, or presence of other people have on an individual’s thoughts, feelings, attitudes, or behavior.

Opinion Leaders

Individuals who have the ability to influence the opinions or behaviors of others due to their knowledge, authority, or position within a community.