Culture Is a Determining Rather Than an Influencing Factor in the Context

question 5

True/False

Culture is a determining rather than an influencing factor in the context of marketing.

---

Definitions:

Merger

The process by which two or more companies join together to form a single new company, combining their assets, resources, and operations.

Customer Experience

The internal response that customers have to all aspects of an organization and its offering.

Strategy

A high-level plan designed to achieve one or more goals under conditions of uncertainty.

American Marketing Association

A professional association for marketing professionals and scholars, aimed at promoting marketing research, education, and practice.