How Can a Licensor Prevent a Licensee from Using the Licensed

question 16

Multiple Choice

How can a licensor prevent a licensee from using the licensed technology to compete with it directly?

• A) by allowing the licensee to continue using the technology after the contract has expired
• B) by limiting the licensee to selling only in the home country
• C) by keeping the licensed technology unchanged
• D) by cancelling the contractual agreement

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Definitions:

Product Pullout

The process of removing a product from the market or discontinuing its sale, often due to poor performance, safety concerns, or changing market conditions.

Divesting

Divesting is the process of selling off part of a company's operations or assets as a strategic move to focus on core activities, raise capital, or streamline operations.

Corporate Branding

is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

Product-related Branding

The strategy of marketing a product by associating it with a distinct brand identity, including name, logo, and design, to differentiate it from competitors.