Understanding How People Interact with All Touch Points with the Company

question 32

True/False

Understanding how people interact with all touch points with the company is imperative to designing and implementing a customer-engagement strategy.

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Definitions:

Relationship Selling

A sales philosophy and process that emphasizes a commitment to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial to all parties.

Transactional Selling

A sales approach focused on short-term exchanges where the main goal is to close a sale, with less emphasis on building long-term customer relationships.

Preapproach Strategy

A sales technique where a salesperson plans and researches potential clients before making initial contact.

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees.