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Spotlighting Customer-Generated Negative Reviews Can Be Beneficial to the Company

question 32

True/False

Spotlighting customer-generated negative reviews can be beneficial to the company because it demonstrates that the company values customer input even if it's negative.


Definitions:

Scholars

Individuals who engage in advanced study and research in a particular field, often contributing new knowledge or understanding.

Magic Bullet Theory

A mass communication theory that implies media messages are directly received and wholly accepted by the audience.

Active Audience Model

A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

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