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In a Communication Process, an External Influence Such as Competitive

question 3

Multiple Choice

In a communication process, an external influence such as competitive advertising that impairs the effectiveness of an advertising message is referred to as ________.


Definitions:

Descent Group

Any kin group whose members share a direct line of descent from a real (historical) or fictional common ancestor.

Clan

An extended unilineal kin group, often consisting of several lineages, whose members claim common descent from a remote ancestor, usually legendary or mythological.

Lineages

Social groups or entities comprised of individuals who trace their ancestry to a common ancestor in a direct line, often playing significant roles in societies' organization.

Ancestor

A person from whom one is descended, often referred to in a familial or cultural context, and sometimes revered.

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