Which of the Following Statements Is True of Online Reputation

question 2

Multiple Choice

Which of the following statements is true of online reputation management?

• A) Mild doses of negative information after exposure to positive information may increase customers' positive impression about a product.
• B) Developing an online reputation management strategy is an important element to branding strategy only at the product category level.
• C) A reactive approach to online reputation management is better than a proactive approach.
• D) Highlighting customer-generated negative reviews is never beneficial for a company.

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Definitions:

Alcohol Addiction

A chronic disease characterized by uncontrolled drinking and a preoccupation with alcohol.

Genetic

Pertaining to genes and heredity, influencing the development and functioning of organisms and their transmission of traits to offspring.

Learned

Acquired knowledge or skills through experience, study, or being taught, which can influence behavior and cognition.

Incentive Salience

The attribute of a stimulus that makes it stand out as particularly attractive or desirable, often influencing motivation and behavior.