Which of the Following Statements Is True of the Influence

question 32

Multiple Choice

Which of the following statements is true of the influence of product characteristics on a company's channel strategy?

• A) Products with low unit prices are usually sold using a company's sales force.
• B) Products that are sold using direct distribution generally require narrow selling margins.
• C) Perishability is an important product characteristic that influences channel strategy.
• D) Bulky products are ideally distributed through direct-sales systems globally.

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