Product ________ Refers to the Act of Locating a Brand

question 24

Multiple Choice

Product ________ refers to the act of locating a brand in customers' minds over and against other products.

• A) differentiation
• B) sampling
• C) positioning
• D) extension

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Definitions:

Crest Toothpaste

A brand of toothpaste recognized for its dental hygiene products.

50-Cents-Off Coupon

A promotional tool that offers a discount of fifty cents on a particular product or service, used to stimulate sales and attract customers.

Direct Marketing Tools

Tools and channels such as email, SMS, telemarketing, and mail order catalogs that marketers use to directly communicate and engage with potential customers.

Telephone Solicitations

The practice of contacting individuals by phone with the aim of promoting or selling products or services.