A Global Marketing Strategy Where Companies Use the Basic Home-Market

question 13

Multiple Choice

A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________.

• A) product/communication extension
• B) product extension/communication adaptation
• C) product adaptation/communication extension
• D) product/communication adaptation

Recognize the legal requirements and employment standards pertaining to notice periods and severance pay.

Understand the procedures and conditions for decertification of a union.

Appreciate the significance of representation votes in determining employee support for unions and collective bargaining agreements.

Understand the types of innovation and their impact on consumer behavior and marketing strategy.

---

Definitions:

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific department, product, or segment and would disappear if the related operation ceased.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business segment and would disappear if the segment was discontinued.

Price Reduction

The act of lowering the selling price of goods or services, often to stimulate demand, clear out inventory, or respond to market competition.

Target Costing

A pricing method that involves determining the desired cost for a product to ensure profitability at its anticipated selling price.