When the Environmental Conditions and Consumer Preferences of a Global

question 19

Multiple Choice

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

• A) dual extension
• B) product extension/communication adaptation
• C) product adaptation/communication extension
• D) dual adaptation

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Definitions:

Mediating Technology

Technologies or systems that facilitate communication or interaction between individuals or groups, often making processes more efficient.

Continuous-process Production

A method of production where materials are continuously fed through the production process, resulting in a steady flow of finished products.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly line technology and machinery, to achieve economies of scale.

Intensive

Involving concentrated effort or resources in a focused area to achieve certain goals or outcomes.