Explain the Product Positioning Strategy Based on a Product's Attribute/benefits

question 27

Essay

Explain the product positioning strategy based on a product's attribute/benefits with an example?

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Definitions:

Audience Resistance

The reluctance or opposition from an audience to accept or agree with the message being communicated.

Circular Reasoning

A logical fallacy in which the conclusion is supported by premises that assume the truth of the conclusion instead of proving it.

Faulty Analogies

Comparisons made between two things that are dissimilar in significant ways, leading to misleading or erroneous conclusions.

AIDA Approach

A marketing strategy framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product.