How Is a Global Brand Different from a Global Product

question 7

Multiple Choice

How is a global brand different from a global product?

• A) A global brand can be made a global product, whereas a global product cannot become a global brand.
• B) A global brand's market positioning is different when compared to that of a global product.
• C) A global brand's strategic principles are fundamentally different from those of a global product.
• D) A global brand carries the same name and image from country to country, whereas a global product does not.

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Definitions:

Music Therapy

A therapeutic approach that uses music interventions to accomplish individual goals within a therapeutic relationship by a credentialed professional.

TMS

Transcranial Magnetic Stimulation, a noninvasive procedure that uses magnetic fields to stimulate nerve cells in the brain.

Real-time FMRI

A functional magnetic resonance imaging technique that provides almost immediate feedback or analysis of brain activity, often used in neurofeedback or research studies.

PTSD Symptoms

Manifestations of Post-Traumatic Stress Disorder, including flashbacks, severe anxiety, and uncontrollable thoughts about a traumatic event.