Product ________ Refers to the Act of Locating a Brand

question 24

Multiple Choice

Product ________ refers to the act of locating a brand in customers' minds over and against other products.

• A) differentiation
• B) sampling
• C) positioning
• D) extension

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Definitions:

Making a Difference

Having a significant, positive impact on people, situations, or the environment through one's actions or efforts.

Psychological Empowerment

The perception or feeling by employees that they have control over their work and its outcomes and that they are in a position to influence decisions.

Decreased Impact

A reduction in the strength or effectiveness with which something influences events or outcomes.

Psychological Empowerment

The process of gaining confidence, strength, and autonomy to take control over one's life, leading to a sense of self-efficacy and intrinsic motivation.