Countries Pursuing the ________ Strategy Sell the Same Product with the Same

question 29

Multiple Choice

Countries pursuing the ________ strategy sell the same product with the same promotional appeal as used in the home country, in world-market segments.

• A) product adaptation/communication extension
• B) product extension/communication adaptation
• C) dual extension
• D) dual adaptation

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Definitions:

Subject Line

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Audience's Decision

The conclusion or choice made by listeners or viewers after being presented with information or options.

Overall Appearance

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