When the Environmental Conditions and Consumer Preferences of a Global

question 19

Multiple Choice

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

• A) dual extension
• B) product extension/communication adaptation
• C) product adaptation/communication extension
• D) dual adaptation

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Definitions:

Design for Manufacturing

An approach to product design that simplifies the manufacturing process, aiming to reduce production costs and improve the product's manufacturability.

Continuous Improvement

A relentless pursuit to better products, services, or processes with both minor and radical upgrades.

Quality Circle

A group of workers who voluntarily meet to discuss and suggest improvements in work processes, typically within a manufacturing context.

Creative Potential

The capacity or ability to generate innovative ideas and solutions.