Examlex
Which of the following is a marketing mix element?
Lost Profits
Potential earnings that were not realized due to a wrongful act or breach of contract.
Buyer Breaches
Situations where the buyer fails to fulfill their contractual obligations, potentially leading to legal consequences or contract termination.
Liquidated Damages
An amount, stipulated in the contract, that the parties to a contract believe to be a reasonable estimation of the damages that will occur in the event of a breach.
Remedy
The means by which the enforcement of a right or the redress of a wrong is obtained.
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