Levy Inc, a U

question 15

Multiple Choice

Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.

• A) regiocentric
• B) polycentric
• C) concentric
• D) ethnocentric

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Definitions:

Macroanalysis

An examination of large-scale societal structures and processes, typically involving the study of broad social, economic, and political systems.

Social Interaction

The process by which individuals act and react in relation to others, involving communication, mutual influence, and behavioral exchange.

Ethnomethodology

A sociological approach that examines how people use everyday conversations and interactions to construct a shared social order.

Social Norms

Shared, unwritten rules that dictate the behavior of individuals within a society or group, guiding what is considered appropriate or acceptable.