If You Encourage the Audience to Start a New Behavior

question 28

Multiple Choice

If you encourage the audience to start a new behavior, your persuasive purpose is

• A) continuance.
• B) deterrence.
• C) adoption.
• D) discontinuance.

---

Definitions:

Intangible Capital

Non-physical assets possessed by a company, such as intellectual property, brand recognition, and goodwill.

Human Capital

The set of skills, knowledge, abilities, and attributes that individuals can use to create economic value.

College Tuition

The charge or fee for instruction at a college, university, or similar educational institution.

Tangible Capital

consists of physical assets like machinery, buildings, and vehicles that are used in the production of goods or services.