Personal Proof, Consisting of Expertise and Authority, Is Also Known

question 32

Multiple Choice

Personal proof, consisting of expertise and authority, is also known as

• A) ethos.
• B) pathos.
• C) logos.
• D) togos.

---

Definitions:

Business Risk

The exposure a company has to factors that may lower its profits or lead to its failure.

Financial Risk

The possibility of losing money on an investment or business venture due to various factors like market volatility or credit risk.

Balance Sheet

A financial statement that shows a company's assets, liabilities, and shareholders' equity at a specific point in time.

WACC

WACC stands for Weighted Average Cost of Capital, a calculation used to assess the average cost of a company's financing sources including equity, debt, and other securities.