What Are the Four Most Important Dimensions of Source Credibility

question 14

Essay

What are the four most important dimensions of source credibility? Explain each.

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Definitions:

Reinforced

In behavioral psychology, refers to the strengthening of a behavior pattern by reinforcement, such as rewards or punishments, which increases the likelihood of the behavior being repeated.

Schedule

A plan that gives a list of events or tasks and the times at which each one should happen or be done.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer, used to increase the likelihood of a desired response.

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food, water, or warmth, which inherently reinforces and promotes certain behaviors.