Examlex
Explain the process of brainstorming as it is used for topic selection.
Brand Name
The name given to a product or service by its company to distinguish it from competitors' offerings, often protected as a trademark.
Total Market
The entire demand for a product or service within a particular industry, including all potential customers.
Differentiated Product
A product that is distinct from similar products offered by competitors due to unique features, branding, or quality.
Oligopoly
A market structure characterized by a small number of firms controlling a significant portion of the market share, leading to limited competition and often collaborative behavior.
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