State Why Demographic Analysis Is Important to the Public Speaker

question 18

Essay

State why demographic analysis is important to the public speaker.

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Definitions:

Rational-Ignorance Effect

The decision by individuals to remain uninformed about certain matters because the perceived cost of acquiring the information exceeds the expected benefit.

Shortsightedness Effect

The misallocation of resources that results because public-sector action is biased (1) in favor of proposals yielding clearly defined current benefits in exchange for difficult-to-identify future costs and (2) against proposals with clearly identifiable current costs that yield less concrete and less obvious future benefits.

Private-Sector Provision

The production and supply of goods and services by businesses or entities that are not part of the government or public sector.

Rationally Ignorant

A state where the cost of educating oneself on an issue exceeds the potential benefit that the knowledge would provide.