Which of the Following Is NOT a Method Recommended in the Book

question 12

Multiple Choice

Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?

• A) Use word concepts to find out the extent to which the audience favors or disfavors them.
• B) Ask audience members to rank values.
• C) Ask questions that place audience members in identifiable groups.
• D) Determine the audience members' astrological signs to indicate their states of mind.

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