Which Is True of Relatedness

question 2

Short Answer

Which is true of relatedness?
a. Measurement of product relatedness is no longer debatable.
b. A "product-related" firm will be considered related regardless of the measure used.
c. Some argue that product relatedness refers specifically to the visible product linkages.
d. Relatedness can be a common underlying dominant logic that connects various businesses in a diversified firm.
e. Product-unrelated conglomerates are not linked by institutional relatedness.

Examine the evolution of television home shopping and its role within the broader retailing and direct marketing landscape.

Understand the defining characteristics and importance of direct selling in retail.

Comprehend the role and impact of telemarketing in modern marketing practices.

Identify the growth potential of markets for direct selling.

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Definitions:

Payments

Transactions or transfers of money or equivalents as a form of settling a debt or fulfilling an obligation.

Factors of Production

The inputs used in the production of goods or services in the process of creating economic value, including land, labor, capital, and entrepreneurship.

Goods and Services

The tangible and intangible items that satisfy human wants and needs, which are produced and consumed by individuals and businesses.

Consumption Expenditures

The total amount spent by households on goods and services for personal use.