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According to the text, which of the following are intangible resources and capabilities?
a. Trade secrets.
b. Organizational.
c. Formal structures.
d. All of the above.
e. None of the above.
Mass Media Campaigns
Organized efforts to communicate messages through various media channels to influence the public.
Point of Decision
A critical moment when a choice is made that influences outcomes.
Cost-effective
Denoting an initiative or method that achieves the desired outcome without excessive expenditure, ensuring efficient use of resources.
Behavior Change
A process or method to alter or improve individual or collective habits, actions, or patterns.
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