Examlex
Resource-based theorists readily admit that "the source of sustainable competitive advantage is likely to be found in different places at different points in time in different industries."
Extinction
In psychology, the process through which a conditioned response decreases or disappears after the conditioned stimulus is repeatedly presented without the unconditioned stimulus.
Higher-order Conditioning
A learning process in which a stimulus that was previously neutral is paired with a conditioned stimulus to produce the same conditioned response as the original conditioned stimulus.
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.
Spontaneous Recovery
The reappearance of conditioned responses after a period of rest and without further conditioning.
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