Having Valuable, but Common Resources/capabilities Leads To

question 19

Short Answer

Having valuable, but common resources/capabilities leads to:
a. Competitive parity.
b. Competitive advantage.
c. Competitive disparity.
d. Competitive disadvantage.
e. Lack of competition.

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Definitions:

Brand Strength

An assessment of the key attributes of a brand and its power in the market, including awareness, loyalty, and perception.

Marketing Mix Investments

Allocation of resources across the marketing mix elements—product, price, place, and promotion—to achieve marketing objectives.

Brand Heritage

Describes the legacy and history of a brand, contributing to its identity and consumer perception.

Brand Equity

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.