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As shown in the closing case, the informal rules of the game:
a. Must be avoided because global business is not a mere game.
b. Are not applicable in cultures in which tend to be very formal.
c. Often require that the firm seek to change the informal rules instead of going along with those rules.
d. Need to be understood by firms.
e. Are being replaced by formal rules.
Franchising Revenue Model
Earning revenue by selling franchises of an existing business to allow another party to trade under the name of that business.
Existing Business
An enterprise that is currently operational and has gone past the startup phase, often with established customers, revenue streams, and market presence.
Trade
The exchange of goods or services between parties, which can be within or across borders.
Intermediation Revenue
Income generated by serving as an intermediary in transactions between two or more parties, such as brokerage fees or commissions.
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