Why Is There a Backlash Against Globalization, and How Do

question 73

Essay

Why is there a backlash against globalization, and how do aspects of that backlash actually enhance globalization?

---

Definitions:

Customers

People or companies that buy products or services from a business.

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.

Store Brand Labels

Products that are manufactured or procured by a retailer and sold under its own brand name, typically at a lower price than national brands.

Brand Awareness

Consumers' recognition and knowledge of a specific brand's features or identity.