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Describe the three current versions of FAT.
Corporate Vertical Marketing System
A unified marketing system in which a single corporate entity controls the entire process from production to sale, ensuring streamlined operations and branding.
Successive Stages
Refers to the sequential steps or phases in a process or development.
Single Ownership
A business structure where a single individual owns the entire company without any partners or shareholders.
Strategic Channel Alliance
A partnership formed by two or more organizations to utilize each other's distribution channels for mutual benefit.
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