A Great Deal of Research Has Found Discrimination in the Home

question 30

Essay

A great deal of research has found discrimination in the home lending and home insurance industry.Describe the major findings and why these policies affect African Americans more than other groups in our society.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

Know the predictive value of post-consumption questions on future consumer behaviors.

Differentiate between sales and financial objectives in marketing.

Understand the concept of return on marketing investment and its significance in evaluating business performance.

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Definitions:

Tenant Farmers

Individuals who rent land to farm from a landlord.

Economic Rent

Extra income earned by a factor of production (like land or labor) due to its relatively fixed supply, exceeding what is economically necessary to bring it into use.

Landowners

Individuals or entities that hold legal title or ownership of land.

Pure Economic Rent

The income derived from the inherent value of a natural resource or location, excluding any income attributed to improvements or human intervention.