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​How Can You Write a Report While Maintaining Objectivity

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​How can you write a report while maintaining objectivity?

Recognize the mutual influence between stakeholders and an organization's environmental and social practices.
Describe how sustainability can be integrated into the strategic priorities of an organization's balanced scorecard.
Understand the classification of environmental costs as defined by the United States Environmental Protection Agency.
Appreciate the difficulty in quantifying intangible benefits of sustainability efforts.

Definitions:

Communication-Persuasion Paradigm

A research paradigm that conceptualizes persuasion attempts in terms of source, message, target, channel, and impact—that is, who says what to whom by what medium with what effect.

Persuasion Attempt

An effort made to convince or influence someone to change their beliefs, attitudes, or behaviors through argument, appeal, or reasoning.

Components

Fundamental parts or elements that combine to form a whole system or structure.

Attribute

A quality or feature regarded as a characteristic or inherent part of someone or something.

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