After the RFPs Have Been Received and the Vendor Has

question 7

Multiple Choice

After the RFPs have been received and the vendor has been selected, it is important to perform a limited trial, also known in the industry as a(n) ____.

• A) RFI
• B) pilot project
• C) RFQ
• D) WASP

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Definitions:

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

Homemade Soda

Soda made at home using ingredients and methods that allow customization and control over the final taste.