Review Some of the Advertising Images in This Chapter and Consider

question 7

Essay

Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

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Definitions:

Hypnosis

A trance-like state characterized by heightened focus, concentration, and suggestibility, often used for therapeutic purposes.

Unconscious Mind

Part of the mind that is not within an individual's immediate awareness, containing thoughts, memories, and desires believed to influence behavior.

Unconscious Thought

Mental processes that occur without conscious awareness, influencing behaviors, decisions, and emotions.

Conscious Thought

Mental processes and concepts that are within an individual's awareness and can be deliberately considered or manipulated.