What Is the Difference Between Cognitive and Affective Prejudice

question 8

Multiple Choice

What is the difference between cognitive and affective prejudice?

• A) Affective is what people like or dislike, while cognitive is how people are inclined to behave
• B) Cognitive is what people like or dislike, while affective is what people believe is true
• C) Affective is what people like or dislike, while cognitive is what people believe is true
• D) Cognitive is what people like or dislike, while affective is how people are inclined to behave

---

Definitions:

Equivalent Single Discount

A single, consolidated discount rate that is equivalent in value to a series of multiple discounts applied successively.

Complement Rate

A rate equal to 100% minus the discount rate; used with the complement method in determining trade or cash discounts.

Net Price

The actual price paid for a product or service after deducting any discounts, rebates, or promotions.

Complement Method

Method of computing the net price directly, using the complement of the trade discount rate.