Research Suggests That the Most Important Factor for Bringing About

question 34

Multiple Choice

Research suggests that the most important factor for bringing about long-term attitude changes through the use of persuasive communication is the:

• A) Credibility of the source
• B) Strength of the conviction of the source
• C) Personal attractiveness of the source
• D) Personableness of the source

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Definitions:

Racial Diversity

The inclusion and representation of individuals from various racial and ethnic backgrounds within a community or organization.

Ethnicity

The shared cultural practices, perspectives, and distinctions that set apart one group of people from another.

Labor Unions

Organizations formed by workers to advocate for their rights, better wages, benefits, and working conditions through collective bargaining with employers.

Racially Homogenous

Describes a population, group, or area predominantly composed of individuals from a single racial or ethnic background.